Search is evolving, and social media is becoming more important in search results. Traditional notions of brand authority are increasingly influenced by social content and personalised signals. Now, more than ever, the integration of search and social through planning, measurement, tactics and reporting, is a key feature of our approach to social media.
The QIA method is thus driven by two critical success factors: data insight and deep integration with search and paid media activity.
Successful delivery of effective social activity, as part of an integrated digital campaign, combines science and art. On- and off-site analytics are married with smart, engaging and genuinely useful digital assets, deployed over core platforms: Twitter, Google+ and Facebook.